How to Build Trust and Authority
Take a look at some of the best big ticket items being sold by internet marketers and you’ll notice that the price can vary greatly. You can spend several thousand dollars for a weekend with someone like Tony Robins, or you can spend less than that for a whole week workshop. A consultation with one blogger might cost you $99 for one hour but a short lunch with Elliot Hulse will set you back £1K!
Clearly time isn’t the only factor that matters so what is it that is really determining the pricing of these products?
The answer is simple: it’s the individual who is providing the information. If you are someone who has a ton of experience and qualifications, then you can charge a huge amount of money for your services. Conversely though, if you’re someone that no one has heard of and you have no qualifications under your belt, then you’ll have to charge a lot less.
This should be interesting for anyone looking to make a lot of money as it basically means that all you have to do to start charging big bucks, is to convince people that you know what you’re talking about and that you’re worth those big bucks. So how do you do that?
One way you can start charging a lot more money is to promote yourself and to become better known within your niche. Elliot Hulse is hardly a household name but he is well-known among fitness enthusiasts due to his appearance on YouTube.
Likewise, Tony Robbins is a household name and he can charge huge amounts as a result.
To get yourself to something approaching this level, you can run your own YouTube channel/blog for instance and you should also consider appearing in interviews.
Make sure that you really believe in your own hype. Present yourself as someone who is work $1,000 an hour and people will be more likely to believe it.
Plumb Your CV
You can almost think of your sales page as being like a CV. The objective for you here is to show off your qualifications, experience and anything else that might make you seem credible. Think about the highlights of your career and anything people will know about. Think of numbers (did you increase your company’s profit by X amount?) and think about claims to fame many people talk about their appearances on TED for instance. You might also want to put down qualifications.
Finally, consider linking yourself to other successful people. Tai Lopez’s sales page includes an image of people like Arnie, Steve Jobs and Einstein. He had nothing to do with their success but the unconscious link is clear!